Development of Herbs and ayurveda Case Study Example | Topics and Well Written Essays - 1250 words

Development of Herbs and ayurveda - Case Study Example associate their lifestyle with fashion in health. The choice of Himalaya nourishing cream compliments the craze for fashion in India.Amongst the 720 crore market for the Indian fairness cream Himalayahealthcare wishes to acquire 2 percent market share (www.himalayahealthcare.com /search). MISSION (www.himalayahealthcare.com /mission) To establish Himalaya as a science based problem solving,head to heal brand harnessed from nature's wealth and characterised by trust and healthy lives. To develop worldwide markets and have an in-depth long-term approach maintaining highest ethical standards . To co-operate and take into consideration the talents of each member of the Himalaya family and the nearby communities in the local region where Himalayaproducts are consumed. To support the eco-friendly environment. mf.. Mohan 3 To ensure that each employee strongly reciprocates...Women besides fashion also want health and this nourishing cream fulfils their need and want because it is a gentle blend of herbal extracts that create vitality and youth for the skin. Himalaya herbal nourishing cream is light and non-greasy and provides nourishment, all day long. It protects the skin from pollution and dry weather.

Media Buying Assignment Example | Topics and Well Written Essays - 750 words

Media Buying - Assignment Example 2. The outside back cover is outside back page of any magazine which is seen by everyone. It is also considered the best exposure just next to the cover page. The rate for outside back cover (1 * rate) in Canadian Geographic is $ 22,470. 4. BBM provides video call facility, receive and send messages with unlimited length, real time confirmation facilities when messages are being delivered, written and read. It can also send files, documents, music, and videos up to 16 MB. 5. Three time categories for television advertising are: Morning drive time which is from 6 A.M. to 10 A.M., Midday which is from 10 A.M. to 3 P.M. and afternoon and evening time which is from 3 P.M. to midnight. 6. The full form of GRP is Gross Rating Point. It measures total rating points during a advertising campaign. A rating point can be defined as one percent of the targeted and potential audience. Calculation of GRP is: Actual reach * Frequency = GRP. 7. Day part is a method through which division of time for radio or television advertisement can be done in a fair and standardized way. Outline of a possible day part classification is as follows: Morning drives (6-10 A.M.), Daytime (10 A.M. to 3 P.M.), Afternoon drive (3 P.M. to 7 P.M.), Night time (7 P.M. to 12 A.M.) and Overnight time (12 A.M. to 6 A.M.). 8. Three basic steps which are involved in buying direct mail are choosing the right list; make the right offer and distribution. At first target list should be identified and then define the order after selecting the proper format and at last but not the least track the result of the buying procedure through the direct mail. Ad size will be 4 columns wide and 6 column inches deep. Ads will be black and white and frequency 2 ads per week [Tuesday and Friday]. Continuity will be 6 weeks. After considering all these criteria the cost will be: $ 6.267 * 2 * 8 = $ 100.27 (Times