Essay on Understanding Work Duties in Business Management

There are many different fields in the business world. Business Management is the largest field in the corporate world. It takes responsibility, skill and determination to form a successful business of any type. There are numerous areas within a business that need the skills of management. Control of expenses, payroll, time management, and to initially raise capital to start a business all are areas in which management has to play an important role. Any businesses main objective is to gain a profit. A profit is the amount of money a business earns after all of it debts are paid. The field of management is essential to organize the business in such a way that a profit is made. The business start up is the most important piece of†¦show more content†¦One type of cost is called fixed cost. This type of cost is the expense of a business that does not change and are always constant in a business. When money is made, debts are the first initiative to be paid off. Fixed costs include rent, wages to employees, and equipment needed to produce you good and or service. In for example a Flower shop, the fixed costs would be the rent on the building, the payment of the delivery vans, and employee salaries. The other type of costs is called variable cost. This type of cost is one that is ever changing. Again in a Flower shop the variable costs would be a dozen roses. One week a dozen roses may cost the flower shop five dollars to buy them and then they sell them for forty-five dollars. Then the next week the price of the roses my rise by five dollars now costing the flower shop ten so in order for the florist to make the same amount of money as last week he needs to increase his price to the consumer with the increase on price he is paying. The basic main idea of cost is to keep it as low as possible to gain the highest profits. Determining the profit of a business is another major part of management. 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Manufacturing Development Strategies in Aviation Industry- Sample

Questions: Critically assess the contemporary commercial challenges for airline or airport management from the perspective of leadership and global competition in different country settings. Critically evaluate the management challenges resulting from product and service innovations for airlines and airports in a global setting. Critically assess the corporate planning process for airlines and airports for long term profitability. Critically evaluate the business planning cycle for short term profit targets for airlines and airports. Critically appraise financial statements such as balance sheets, financial ratios, etc. and evaluate how theses statements and ratios are used in evaluating the financial health of a company. Critical evaluation of financial plans and long-term business viability via the identification of various sources of finance. Answers: Introduction Ethiopian Airlines are the flag carrier of Ethiopia. It is wholly owned by the government of Ethiopia. It started its operations from the year 1946 (Adamski 2012). It expanded to international flights in the year 1951. This airline is a member of the International Air Transport Association and African Airlines Association. The headquarter of this airlines is located at Bole International Airport. It is in the capital of Ethiopia, Addis Ababa. From here, it serves as many as 82 passenger destinations of which 19 are domestic and 23 freighter (Amankwah-Amoah and Debrah 2012). Ethiopian airlines fly to many locations in Africa. It is much more than any other airlines. It is one of the most profitable airlines in the region of Sub-Sahara. The Economist featured these airlines as an example of excellence in the year 1987. It was named as the most profitable airlines in Africa in the year 2010 by Air Transport World. Therefore, it is obvious that this airline is a very prominent and growin g airline in the world. Market Overview Market overview represents the general market share and growth potentiality of a company. The Ethiopian airlines comprise as many as 83 international destinations and 20 domestic destinations. It includes 49 cities of Africa, 13 in America and Europe and 21 in Asia and the Middle East. The division of cargo serves 24 locations, which includes 15 in Africa, 2 in Europe and seven in the Middle (Eas Crespo et al. 2012). As a part of the company policy, apart from the main activities, this airline also earns revenue from maintenance service to aircraft of foreign airlines and specialized training to both foreign and Ethiopian trainees. In the year 2005, this airline adopted a vision named vision 2010'. It targeted to increase passenger traffic to around 3 million and revenue to the US $ 1 billion. By 2010, these airlines achieved far all the objectives that were set in vision 2010. In 2010, the airlines adopted another vision named vision 2025'. It targeted a strategy of development for 15 years. Under this vision, the airlines target to increase its fleet to around 120, destination number to 90, carrying 18 million passengers (De Neufville 2015). In the year 2010, Ethiopian Airlines signed a deal for acquiring 49% of Air Malawi, which is a Malawian carrier. The government of Malawi would own the remaining shareholdings. Impact of changes in regulations and operational environment within the region Various changes in the operational environment and regulations affect an airline company. Ethiopian airlines are no exception to this. The general condition of African continent is not so well during recent times. The continent is clouded with poverty, civil and political unrest (Dinges 2012). These factors are strong enough to affect the operations of Ethiopian Airlines. The social and political environment in which it exists would affect any corporation. The unstable social, political, and economic environment of Africa have adversely affected many airlines in the continent of Africa. However, Ethiopian Airlines were an exception. These factors did affect the performance of the airlines, but the overall growth potentiality and revenue-earning capacity of the airlines were not hampered. In spite of various regulation changes by the government and various adverse social and economic factors of the environment, this airline continued to expand its operations an earn good amount of rev enue (Ellison and Stafford 2014). There are some factors for this. They are discussed as follows: The most important reason is perhaps that this airline has one of the most dedicated and exceptionally committed workforces in entire Africa. This is obviously a huge advantage for the airlines. The employees of this airline do not simply regard themselves as just an employee under an employment contract with the company. They very much consider themselves as an integral part of the entire family of Ethiopian Airlines. They consider themselves as a part of the mission and vision of the corporation. This is indeed a very exceptional advantage to any corporation (Gssling and Peeters 2015). The policy of the airline is very effective. This is more so about cost leadership. The corporation is very strict in the aspect of cost leadership. The company aimed at a lowest possible cost per unit while delivering services that meets the global standards. This has given the corporation an advantage regarding flexibility of pricing. Next reason for the growth of the airlines despite unfavorable operational regulations is that the policies and strategies of this airline are all on the long-term basis. The 15-year strategy is a very prominent example of this fact. Determination of long-term strategy has helped the organization to survive the adverse changes in regulation and operational environment (Helmreich 2012). Another very important reason for the success and survival of this airline can be attributed to the corporate governance of the organization. The management and ownership of those airlines are completely separate and distinct which has given this organization an excellent advantage. Top line opportunities and challenges There are many regulations and operational changes recently in Africa. The overall economic and social situation is not conducive for growth of business. The changes have affected most of the businesses and large corporations in Africa. It had an effect on Ethiopian airlines also. These changes created many opportunities and challenges for this airline (Rodrigues and Cusick 2012) These are explained below. Opportunities The first major opportunity that cropped up because of changes was that those changes adversely affected the competitor organizations. The competitor organizations were affected primarily due to the changes in government regulations and general economic depression. As a result, their growth and revenue decreased. This was a major advantage to Ethiopian Airlines. The organization took advantage of this fact, and it earned much more revenue than other major competitors like Kenyan Airways. This was largely due the good corporate governance and strategy of the management of Ethiopian Airlines (Sheehan 2013). Government regulations also helped the organization expand its operations to other countries of other continents. For example, the company announced recently that they wanted to expand their reach to Latin American countries and some countries of Asia. However, the conformation dates were yet to be announced by the airlines. Additional revenue opportunities cropped up due to some of the regulation changes made by the government. The government allowed training to foreign airlines company. Because of this, Ethiopian Airlines started to give training and aircraft maintenance facilities to both airlines of different African countries and domestic airlines of Ethiopia. This increased the revenue of the company largely. This change of regulation obviously proved to be an advantage for the organization (Weckman et al. 2014). Lufthansa Airways are the largest airlines in entire Europe. This company provided mentorship service to the Ethiopian Airlines. This was a major opportunity for the airlines as it received mentorship service from such a large airlines company of Europe. It would provide various strategic advantages to the Ethiopian Airlines. Challenges The major challenge increased in the aviation fuel cost. The economic depression in Africa led to the increase in the fuel cost in Ethiopia due to government financial policy. The increase in fuel cost means a major increase in cost per unit. This can affect the cost leadership policy of the organization (Merkert and Morrell 2012). The African aviation industry is large and growing rapidly. It is also very lucrative. This has prompted many foreign airlines company to open their operations in this continent. Most of these airlines are very powerful and can capture the African market. This is posing a great challenge to Ethiopian Airlines. The government policy to improve roads and railway infrastructure can lead to a decrease in the number of airline customers. Potential Scenario for the next 1 to 5 years reflecting the competitive landscape As mentioned earlier, African aviation industry is large and growing. There are many big players in this industry in Africa, both domestic and foreign. The lucrative African industry for aviation is also attracting much other large aviation company from foreign continents. These can prove to be a very tough competition for Ethiopian Airlines shortly (Wensveen 2015). The major competitors of this organization are Air France, Egypt Air Holding Company and Kenya Airways Limited. They can provide a more severe competition in future. Ethiopian airlines have recently started receiving mentorship services from Lufthansa Airways. This is a good advantage for the organization. This can prove to be a critical factor in surviving the future competition and gaining the upper hand. The tough competition can pose as a big challenge for the organization in the future. Tough competition would require the company to decrease the price of its service. However, it can prove to be difficult in a situation where aviation fuel price is rising. This is indeed a challenging situation for the organization in the future scenario. The recent rise and growth of Emirates and Qatar Airways are threatening the future scenario for Ethiopian Airlines. These two airline companies are growing rapidly and looking to establish a strong foothold in the African continent. Both of these companies have a strong financial position and good customer base (Sheehan 2013). From the above discussion, it is evident that the future holds a tough competition scenario for Ethiopian Airlines. Key recommendations for survival and growth of Ethiopian airlines in future It is evident from the previous discussions that this organization is facing some immediate challenges and some threats for the near future. Tough competition is a major factor among the challenges and threats. The increase in fuel price due to government policy and environmental challenges such as social unrest are adding to the list of threats for the future scenario for this airline. Some recommendations can be given to the company for helping it to survive and grow in the challenging environment of the future. These recommendations are given below: The corporate governance of the organization is efficient and strong, as discussed earlier. However, it can be improved further. If the management can be made more muscular, then the company has a strong chance of eliminating the competition of the future. Flexibility should be added to the management and governance. The element of flexibility is very crucial for surviving the uncertain environment of the future. The company can incorporate some experience members of management of reputed global airlines (Sheehan 2013). Those experienced management personnel have already faced tough situations in the past. They are experienced enough to handle these types of difficult situations. That is why it is required to incorporate such management personnel from other competitor airlines in the organization. This can also give to the organization various insights about the competitors and their strategies. The company must aim to maintain their role of cost leadership. They must try cost reduction as much as possible so that they can decrease the price of services offered by them. It is utmost essential in this competitive environment (Ellison and Stafford 2014) Alliance with one or more of their competitor can also prove to be fruitful. Alliance with the other main competitors can increase the revenue and eliminate unwanted competition. Many companies have gained the advantage from alliances and mergers. Management of Ethiopian airlines can consider this strategy. The company can also use sound future forecasting techniques that can help them analyze the future and act appropriately beforehand. Conclusion In conclusion, it can be said that Ethiopian Airlines is a leading airline in Africa, and one of the popular airlines of the world. It has various positive aspects, and the company is growing rapidly and expanding its operations to various foreign countries. However, it also faces some challenges due changes in environmental, operational and government regulation of the region. There is also a tough competition from some of the leading airline companies of the world. To tackle all these factors, some recommendations have been suggested at the end of this report, like providing flexibility to the management, maintaining the role of cost leadership, etc. References Adamski, W., 2012. Manufacturing development strategies in aviation industry.Advances in manufacturing science and technology,34(3), pp.73-84. Amankwah-Amoah, J. and Debrah, Y.A., 2012. Competing for scarce talent in a liberalised environment: evidence from the aviation industry in Africa.The International Journal of Human Resource Management,22(17), pp.3565-3581. Crespo, A.M.F., Weigang, L. and de Barros, A.G., 2012. Reinforcement learning agents to tactical air traffic flow management.International Journal of Aviation Management,1(3), pp.145-161. De Neufville, R., 2015. Management of multi-airport systems: a development strategy.Journal of Air Transport Management,2(2), pp.99-110. Dinges, D.F., Graeber, R.C., Rosekind, M.R. and Samel, A., 2012. Principles and guidelines for duty and rest scheduling in commercial aviation. Ellison, A.P. and Stafford, E.M., 2014. The dynamics of the civil aviation industry. Gssling, S. and Peeters, P., 2015. It does not harm the environment!An analysis of industry discourses on tourism, air travel and the environment.Journal of Sustainable Tourism,15(4), pp.402-417. Helmreich, R.L., 2012. On error management: lessons from aviation.British Medical Journal,320(7237), p.781. Iani, C. and Wickens, C.D., 2015. Factors affecting task management in aviation.Human Factors: The Journal of the Human Factors and Ergonomics Society,49(1), pp.16-24. Liou, J.J., Yen, L. and Tzeng, G.H., 2013. Building an effective safety management system for airlines.Journal of Air Transport Management,14(1), pp.20-26. Malighetti, P., Meoli, M., Paleari, S. and Redondi, R., 2012. Value determinants in the aviation industry.Transportation Research Part E: Logistics and Transportation Review,47(3), pp.359-370. Merkert, R. and Morrell, P.S., 2012. Mergers and acquisitions in aviationManagement and economic perspectives on the size of airlines.Transportation Research Part E: Logistics and Transportation Review,48(4), pp.853-862. Rodrigues, C.C. and Cusick, S.K., 2012.Commercial aviation safety. McGraw-Hill. Sheehan, J.J., 2013.Business and Corporate Aviation Management. McGraw-Hill Education. Weckman, G.R., Shell, R.L. and Marvel, J.H., 2014. Modeling the reliability of repairable systems in the aviation industry.Computers industrial engineering,40(1), pp.51-63. Wensveen, J.G., 2015.Air transportation: a management perspective. Ashgate Publishing, Ltd..

Civil Engineering Essays (1315 words) - Building Engineering

Civil Engineering Why do I want to be a civil engineer? Until recently, I did not know the answer to this question myself. I was lost when choosing a career. Then, I read about civil engineering, an occupation involving the construction of buildings, roads, and bridges. As I looked farther into civil engineering, I liked many of the other aspects involved with the career. Although the education will be difficult, I have determined that civil engineering is the career that I want to pursue. What is civil engineering? This career can not be defined using just a few words. The many obstacles that civil engineers must overcome cover a vast area of responsibilities. "Civil engineers conceive, plan, construct, and operate facilities that meet basic human needs and reach out toward the realization of society's most noble goals" (Auburn 106). Civil engineers solve real world problems with the combination of applying mathematics and natural sciences (Hagerty and Heer 2-3). Upon deciding to pursue a career in civil engineering, I must have many attributes that help me decide for myself if I am right for this career. Probable civil engineers can be found occupying their childhood time with mechanical toys and structural sets instead of traditional toys. These people will get enjoyment from planning, designing, and constructing works or facilities. They also have the ability to see how intelligent use of nature has made our civilization today possible and have the desire to want to improve it (Golze 41). As a child building blocks filled my toy chest, and erector sets filled my playroom. I loved the challenge of building things and making things work. A young passion for the work of a civil engineer leads me to believe I could succeed in this field. The education of a civil engineer deals mainly with math and natural sciences. The first four semesters of curriculum required, which I will take at Northeast Alabama Community College, are the basics such as Calculus I - IV, differential equations, statistics, English, history, literature, speech, chemistry, and physics (Northeast 40). After completion of the requirements at Northeast Alabama Community College, I plan to attend Auburn University. "Auburn University's institutional mission is to prepare students for the ethical practice of civil engineering" (Auburn 106). When beginning my studies at Auburn University, I will be required to take classes that go even deeper into civil engineering. Classes such as hydraulics, statics, and water treatment, are required to give an engineer a base to help solve problems in real world situations (Auburn 106). By taking classes such as these, I will be more prepared to face any problems encountered on the job. At many schools, students are able to study and gain work experience at the same time through cooperative programs. These programs allow students to get a first-hand look at experiences related to the job while still pursuing their education in that career. The close relationship between the school and the industry is important because both continue to educate the student (Hagerty and Heer 47-50). After completing my requirements at Northeast Alabama Community College, I plan to attend Auburn University and enter its cooperative program and engineering school. I hope that the knowledge I will gain from both institutions will lead me into a successful career as an engineer. Civil engineers use their knowledge of material science, engineering theory, and economics to devise, construct, and maintain our physical surroundings. The work duties depend on many different areas of specialization in engineering. A structural engineer, who is concerned with loads to which the structure is exposed, must calculate the maximum load that the structure can hold. On the other hand, a public works engineer must anticipate and be responsive to social needs. A company will start a young, inexperienced engineer out with few responsibilities. As the engineer gains experience, he or she will also gain additional responsibilities (Hagerty and Heer 89). The practice of civil engineering pays the lowest salary of all engineering fields. However, over the past few years, civil engineering graduates have seen a 2.7 % increase in their starting salaries. The average annual starting salary, according to an article in the Memphis Business Journal, is $30,618 dollars (Scott 4). Those who pursue a career in civil engineering do not make their decision based on salary. Instead, they derive satisfaction from the good done by helping meet the social and economic needs of the people (Hagerty and Heer 88). Aiding the public's most common needs is what interests me the most. The task of creating a more efficient and safer way

Romeo and Juliet short summary Essay Example

Romeo and Juliet short summary Essay Example Romeo and Juliet short summary Paper Romeo and Juliet short summary Paper From forth the fatal loins of these two foes A pair of star-crossed lovers takes their life; Whose misadventured piteous over throws Doth with their death bury their parents strife. Romeo and Juliet, a play of death marked love. Yet is the love presented realistic and believable? As important as love is to life and existence, the play is wholly based on love and its many forms. The time in history in which Romeo and Juliet is set, contributes to the play, and creates a realistic situation. Arranged marriages and marrying young plays a strong part in the play. This historical context goes against our modern society making the understanding of the play difficult for a modern audience to comprehend. Family relationships in the play are variable. The relationship between Capulet and lady Capulet is one of leadership, for example; A crutch, a crutch! Why call you for a sword? This question is spoken by lady Capulet and directed towards Capulet. It gives the effect that she has power or leadership over him. But in response Capulet over rules her question, which creates a sense of competition with leadership; My sword I say! Old Montague is come and flourishes his blade in spite of me. To show lady Capulet and Capulets love for each other they agree over Juliets sudden out burst over her arranged marriage to Paris. One occasion in this scene Capulet speaks to lady Capulet; Soft! Take me with you, take me with you, wife. Montague and lady Montague do not compete with each other and their son Romeo. Lady Montague says; thou shalt not stir one foot to seek a foe. She does not want any violence, and shows concern for her husband. Friendship is a strong variant of love in this play; it results in death and many consequences. The strongest impression of friendship is when Romeo avenges Mercutios death. Romeo and Mercutio were good friends. This is shown in their conversations. I thought all for the best. This is when Mercutio was stabbed and Romeo is saying how he tried to stop the fight. Romeo says this quotation as if he feels guilty and is trying to obtain forgiveness. There is a conflict here between love/loyalty to friends/relations and love for each other. Romeo and Juliets love is the most important in the play. When they first see each other they fall in love. From here on they make many references to love and death and a strange sense of tragedy to come. An example of this is after their night together, when Romeo must leave, Juliet says: Methinks I see thee, now thou art so low, As one dead in the bottom of a tomb. Either my eyesight fails, or thou lookest pale. This means that Juliet suddenly sees Romeo dead meaning a terrible tragedy is waiting to occur. Romeo and Juliet fall in love so instantly the audience will be unsure whether their love is true. It is not actually obvious whether it is true or not, but the ending may hold some answers. When Romeo finds Juliet dead he can see no other reason why he should live and Juliet feels the same when she wakes up to find Romeo dead. They kill themselves because the other is dead, but whether this is true love or they only think it is love, is not clear. In a way this does not matter, because the love is doomed. It is better that they die at the end of the play so it leaves the audience remembering the romance and passion and not the every day things. The dramatic irony of Romeo and Juliets love sets up tension for the audience in the beginning, showing love hand in hand with death. This makes their love special in the audiences view: I take thee at thy word. Call me but love, and Ill be new baptized. Henceforth I never will be Romeo. The consequences of love in this play, play a strong part in portraying the characters feelings. One such part is when Romeo has killed Tybalt and the consequence is Romeo being banished. This only happened because Romeo and Mercutio were good friends and Romeo had to take revenge. The consequence of the star-crossed lovers results in death for Romeo and Juliet, part of the dramatic irony for the audience. The party scene is where Romeo and Juliet first meet. This scene, I believe is one of the most important, as this is where their tragic end stems from. Is she a Capulet? O dear account! My life is my foes debt. This quotation is spoken by Romeo shortly after talking with Juliet. He says that his life is his enemys debt. His enemy is the Capulet family. When he finds out she is a Capulet his love for her reveals itself; otherwise her being a Capulet would not have worried him. The party scene is the scene that the audience dread. This is because they know their love will end in tragedy and so, they do not want Romeo and Juliet to meet. Thus with a kiss I die. There rust, and let me die. Romeo and Juliets last words, expressing desperation and last resort. The audience would feel emotional at the tragic end of the two star crossed lovers but realise how strong their love was. And there they die in Italy. Revenge, love and passion are the true cause of their love. For never was a story of more woe Than this of Juliet and her Romeo. The Prince rounds up the play and he emphasises how important Romeo and Juliets love was. Their love brought a new friendship between the Montagues and Capulets. Their love caused many misunderstanding, but it will always be remembered as a classic. A TRAGIC TALE OF WOE.

Development of Herbs and ayurveda Case Study Example | Topics and Well Written Essays - 1250 words

Development of Herbs and ayurveda - Case Study Example associate their lifestyle with fashion in health. The choice of Himalaya nourishing cream compliments the craze for fashion in India.Amongst the 720 crore market for the Indian fairness cream Himalayahealthcare wishes to acquire 2 percent market share (www.himalayahealthcare.com /search). MISSION (www.himalayahealthcare.com /mission) To establish Himalaya as a science based problem solving,head to heal brand harnessed from nature's wealth and characterised by trust and healthy lives. To develop worldwide markets and have an in-depth long-term approach maintaining highest ethical standards . To co-operate and take into consideration the talents of each member of the Himalaya family and the nearby communities in the local region where Himalayaproducts are consumed. To support the eco-friendly environment. mf.. Mohan 3 To ensure that each employee strongly reciprocates...Women besides fashion also want health and this nourishing cream fulfils their need and want because it is a gentle blend of herbal extracts that create vitality and youth for the skin. Himalaya herbal nourishing cream is light and non-greasy and provides nourishment, all day long. It protects the skin from pollution and dry weather.

Media Buying Assignment Example | Topics and Well Written Essays - 750 words

Media Buying - Assignment Example 2. The outside back cover is outside back page of any magazine which is seen by everyone. It is also considered the best exposure just next to the cover page. The rate for outside back cover (1 * rate) in Canadian Geographic is $ 22,470. 4. BBM provides video call facility, receive and send messages with unlimited length, real time confirmation facilities when messages are being delivered, written and read. It can also send files, documents, music, and videos up to 16 MB. 5. Three time categories for television advertising are: Morning drive time which is from 6 A.M. to 10 A.M., Midday which is from 10 A.M. to 3 P.M. and afternoon and evening time which is from 3 P.M. to midnight. 6. The full form of GRP is Gross Rating Point. It measures total rating points during a advertising campaign. A rating point can be defined as one percent of the targeted and potential audience. Calculation of GRP is: Actual reach * Frequency = GRP. 7. Day part is a method through which division of time for radio or television advertisement can be done in a fair and standardized way. Outline of a possible day part classification is as follows: Morning drives (6-10 A.M.), Daytime (10 A.M. to 3 P.M.), Afternoon drive (3 P.M. to 7 P.M.), Night time (7 P.M. to 12 A.M.) and Overnight time (12 A.M. to 6 A.M.). 8. Three basic steps which are involved in buying direct mail are choosing the right list; make the right offer and distribution. At first target list should be identified and then define the order after selecting the proper format and at last but not the least track the result of the buying procedure through the direct mail. Ad size will be 4 columns wide and 6 column inches deep. Ads will be black and white and frequency 2 ads per week [Tuesday and Friday]. Continuity will be 6 weeks. After considering all these criteria the cost will be: $ 6.267 * 2 * 8 = $ 100.27 (Times

Evaluation of Human Development Theories

Evaluation of Human Development Theories This essay is going to give a critical reflection of human development theories. It will compare and contrast human development theories, linking the theories to the events observed of a child aged three and a half years in a nursery setting, over six weeks. It will also evaluate the recording method used and what I have learnt relevant to the social work practice. For the purpose of maintaining confidentiality in accordance with the Health and Care Professions Council (HCPC), (2012), Guidance on Conduct and Ethics for Students, the child has been named under the pseudonym of Eva. Eva is a three and a half year old girl of black African origin and lives with her parents. She is the youngest in a family of three and has a sister and a brother. Both her parents work full time and she attends nursery full time. The nursery offers a wide range of activities and encourages free play. Observation Log 1 Cognitive Development I conducted six observations on Eva, over a period of six week in a nursery setting and one of the theories I was able to link to the observations, is the cognitive development theory. This theory is associated with the work of Jean Piaget (1896-1980) and his work focused on understanding how children view the world. Piaget believed that from infancy, we have the basic mental structure on which all subsequent knowledge and learning are based and due to biological maturation and environmental experience, the mental processes will have a progressive reorganization. Piagets assumption was that children are active participates in the development of knowledge and they adapt to the environment through actively seeking to understand their environment. He suggested that cognitive development happens in four stages, 0 to 2 years being the sensori motor, 2 years to 7 years the preoperational, 7 to 12 years the concrete operations, and 12 years and above the formal operations. (Beckett and Tayl or 2010) According to Crawford and Walker (2008), Piaget assumed that in the preoperational stages, (the stage Eva is) children have not yet mastered the ability to apprehend, offer judgment, inference or think actions through. He believed that children in this stage are considered to be egocentric by showing difficulty in seeing things from a point of view other that their own. They also engage in monologues, in which they will be talking, but not interacting with each other. During my observation, this was really evident and I noticed it on several occasions on Eva and the other children during free play. (Appendix ..) They also focus their attention on one aspect of the situation and have difficulty seeing that a situation may have a number of dimensions. Piaget called this centration and this was also shown in Appendix à ¢Ã¢â€š ¬Ã‚ ¦.. They also lack reversibility by failing to understand that working backwards can restore whatever existed before. Piaget also believed that children build their understanding of the world through activities for example dramatic play. This was evident when the nursery class was rehearsing for the Christmas concert. She showed an understanding that a baby needs feeding and also talking to. At the preoperational stage they also learn skills like drawing, language and sort objects in groups. This was demonstrated in Appendix .. and à ¢Ã¢â€š ¬Ã‚ ¦. . This showed that she understand the concept of shapes, objects and drawing skills. However, Lev Vygotsky (1896-1934), also did a study on cognitive growth and did not see children as individual explorers of knowledge, but as learners from social interactions. He emphasised the role of language and the importance of relationships and interactions between children and adults. He believed that the members of the culture, for example teacher, parents or siblings, construct the childs learning. While Piaget believed that children should not be presented with problems and materials beyond their developmental ability, Vygotsky believed that a knowledgeable adult can help them achieve the skills through what he termed as scaffolding. He referred this period of scaffolding as the Zone of Proximal Development (ZPD). For example during my observation Eva was playing with wooden blocks and was supposed to fit them through holes. (Appendix à ¢Ã¢â€š ¬Ã‚ ¦) The teacher helped her to fit in one of the blocks and later she managed to fit in the rest. Piaget and Vygotsky agreed that children build their knowledge through experiences. However, Piaget believed this happened through exploration with hands on activities. In contrast, Vygotsky believed that learning was not limited by stage or maturation. He believed that children move forward in their cognitive development with the right social interaction and guided learning. He argued that they learn through interactions, social and cultural experiences and interactions with adults. Vygotsky saw the adult as vital to the process of scaffolding the childs learning. Piagets concept have been criticised of denying other aspects of thinking such as intuition and creativity and also not examining and explaining individual differences in children. Vygotskys theory draws attention to the role of social and culture interaction and identifies the principle of scaffolding in the childrens learning. Nevertheless, Piaget and Vygotsky agreed that the children actively participant in their intellectual development. Observation Log 2 Play and Learning As I was doing my observations, I noticed that Eva was engaging in play when I was observing her for other developmental theories. According to Szarkowicz (), this is because play can be used in many different ways by children and it is an authentic way for them to demonstrate their competence in a range of developmental areas. Szarkowicz () states that, children engage in play either from a social perspective or from a cognitive perspective. When interpreting how Eva engaged in play, I can use Partens (1932) social stages of play. Partens theory looked at the social aspects of play, particularly the way play develops from being an individual solitary activity into a cooperative social experience. Parten (1932), categorised childrens play into six stages, unoccupied play, solitary play where a child plays alone and onlooker play (Appendix à ¢Ã¢â€š ¬Ã‚ ¦) where the child watches others play and this is to about 2 years. The other stages that can be seen from the age of 4 are parallel play (Appendix à ¢Ã¢â€š ¬Ã‚ ¦), where the child plays with similar toys next to another child or children, associative play where the child plays near others and share the same toys and cooperative play where the children who play together with the same toys (Appendix..). Bee and Boyd () states that, the ability to join groups of other children, and the desire to do so begins, at an early age and progresses through a developmental sequence. Parten discovered that children of different ages actually played together differently. They engage in different levels or categories of social play. However the stages of play are not in sequence and children may often engage in different stages of social pla y depending on factors such as the childs familiarity with the situation, temperament, or playmates. This was evident in Evas play and what surprised me was that she actually played in all the stages.( Appendix à ¢Ã¢â€š ¬Ã‚ ¦) According to Piaget (1972) play promotes mental and social abilities and helps children learn how to express and manage their feelings. Piaget argued that for children to think things through they need to play and by doing so, play facilitates and transforms the childrens thought processes. He categorised play into sensory motor, symbolic and games with rules. He proposed that when in infancy up to about to 2 years, a child is in the sensory motor stage and uses motor skill and senses to explore objects and their environment. During the preoperational stage, children engage in imaginary games and fantasy role play which he called symbolic play. (Appendix à ¢Ã¢â€š ¬Ã‚ ¦) And finally in the concrete operations stage, children are capable to play games following rules of games. Piaget saw play as assimilation of new materials into existing cognitive structures and in his analysis he saw play as relaxed practice time rather than time for learning and grasping in new information. (Casper and Theilheimer 2009) I also looked at other theories and Smilansky (1968) proposed three stages of play based her work with Piagets but expanded to include functional play which takes place in the first two years. Smilansky (1968) identified four types of play thus, functional play, constructive play, dramatic play, and games with rules. However, his work emphasised the importance of considering the childs cognitive development when exploring the childs levels of play. (Casper and Theilheimer 2009) According to Sheridan (), children discover the world through play and they use their senses and movements. Play is a way of constructing knowledge, developing intellectual abilities and building social skills. Piaget believed that a child could use play to mirror obnoxious experiences or experiences where he or she had no power. He believed that children often imitate and role play an adult who has power for example a teacher who is ferocious because they can imagine themselves in the position of power and this facilitates them to deal with being powerless. This is also common with children witnessing or involved in violent households. Observation Log 2 Language Development The next theory I considered in my observation is the language developmental theory and I looked at the theories Chomsky, Piaget and Vygotsky. I believe language is an important part in human development because it a major medium of social interaction. According to Beckett and Taylor (), the vocabulary of children between the ages of 3 to 6 expands from 2 word sentence to more complex sentences. They believe that as the childrens vocabulary increase, they learn the rules of grammar and they become able to use different forms of words. Whilst I was observing Eva, I noticed that most of her conversation and responses were two or three word sentences and it made me more interested on language development. Chomsky (1957) believed that sentences are routinely created practically every time. He believed that we have internal rules that enable us to decide which sentences are grammatical correct and convey our intended meanings. Chomsky believed that children have innate abilities, a genetic program to learn language and once they begin to hear language around them, they automatically understand the structure of that language. He argued that this is because of the biological dispositions, brain development and cognitive readiness. His theory emphasises the need for language in the environment to stimulate childrens innate abilities. (Crain 2005) According to Piagets theory, children are born with basic action schemas and during the sensory-motor period (birth to 2 years) they use these action schemas to assimilate information about the world. Piagets theory suggested that during the preoperational stage childrens language rapidly progress due to the development of their mental schemas, which allow them to accommodate new words and build simple sentences. (Appendix à ¢Ã¢â€š ¬Ã‚ ¦.) Piagets theory describes childrens language as symbolic, allowing them to venture beyond what is termed as here and now. During this stage children engage in small talks about things as the past, the future, people, feelings and events. They begin to build sentences of three or more words and their grammar becomes complex. They start to use Where, What, Why, for example, What is that? (Appendix à ¢Ã¢â€š ¬Ã‚ ¦.) Piaget proposed that, during the sensory-motor period, childrens language is egocentric and they talk either for themselves or for amusement. During this period, their language often shows instances of what Piaget termed animism and egocentrism. Animism refers to childrens tendency to consider everything to be alive, including non-living objects. Since they see things entirely from their own perspective, their language suggests their egocentrism. Vygotskys theory of language development suggests that children begin by realising that words are symbols for objects and they develop curiosity to what objects are called. It is then followed by the egocentric or private speech stage from 4 to 7 years, where they often talk aloud to themselves as they perform tasks or solve problems. Finally the private speech wanes and speech becomes more internalised. Piaget and Chomsky both agreed that children are not moulded by the external environment but they create mental structures on their own accord. Chomsky proposed that children automatically create grammatical forms according to the genetic design and in contrast, Piaget proposed that cognitive structures emerge from the childs own effort. Chomsky also believed that language is a highly specialised mental faculty that progresses independently and children learn entirely on their own. However, Piaget viewed language as more closely related to general cognitive development. Piaget and Vygotsky agreed that children are active learners and they contribute to their own development. They both believed that children build ways of understanding and knowledge of the world through their activities. However, Piaget believes it happens primarily through physical manipulation of objects around them and Vygotsky that it is socially mediated. Language development deals with how a child develops his/her language skills during their growth period. Nativists (Chomsky) believe that language is innate and unique to humans. Cognitive theorists (Piaget) believe language is not innate but a product of cognitive development. Finally, social interactionists (Vygotsky) believe that language acquisition is a result of both biological and environmental factors. Evaluation of the observation process (how I managed the process and as an observer how may have affected the process) Evaluation of recording method Reflection (feelings, attitudes, beliefs and professional values, anti oppressive) Ruch (2009) states that, reflective practice enables the practitioners to acknowledge the actual or potential emotional impact of the observation and be able to transfer the awareness to practice. What I learnt McKinnon (2009), states that child observation is a process which enable the worker to be responsive rather than intrusive through watching and listening in an alert and informed way that raises awareness and sharpens understanding. It involves learning how to monitor feelings and reactions and how they can provide information. The observation process provided me with an opportunity to focus on the vulnerability, resilience and the relative powerless of children in a nursery setting. It also provides me with knowledge and skills on how to conduct an observation and according to McKinnon (2009), well developed observational skills can act as a safeguard. It also provided me with an opportunity to discover and have a deeper understanding of how children communicate, play, engage with adults and most importantly about their development. IMPLICATION FOR PRACTICE As a social worker student I need to have knowledge on human life course development in order to understand their use in practice as the practice requires me to take a holistic approach and understanding of an individuals circumstances. Social work practice involves interactions between people, which are influenced by each persons life course and their experience and perceptions about their own life. As a social worker student I need to have and understanding of how people develop and place peoples life situations in the context of the expectations of normal life course development. This will enable me to appreciate that a persons experience, their growth and life experiences have a direct impact on who they are and how they see their world. The social work profession is based on the supposition that people can be helped and supported to change and grow as a result of their experiences. Therefore, in order for me to be sensitive and appropriate in my communications with people and in the services I offer and provide, I need to appreciate and understand their life course and what makes them who they are. Understanding how people grow and develop is central to the role and task of a professional social worker. Crawfor d and Walker (2007) Evaluation As you examine different theories of development, you will find that some (such as Erikson and Piaget) are criticised for being too committed to identifying stages, ignoring the diversity which is found in psychosocial experience and behaviour -while others are criticised for failing to take account of the sequence in which changes occur, not being clear enough about which changes become possible at which stage, and which changes are ruled out until a certain level of maturity is reached. According to Moffatt (1996) argued that some models of human development are cultural biased and they did not include some aspect for example persons experience, race, class, gender and sexual orientation. All of these theories have their own way of interpreting language development, and to some extent, they all seem to be highly convincing. However, out of the four theories, the social interactionist view appeals to me the most; so my theory of language development is definitely the social interactionist view. Unlike Piaget, Vygotski considered language to be key to development. Although Piaget acknowledged language with development with terms such as egocentric speech, he did not believe it predominant, saying it was due to the childs inability to think from another perspective. Vygotski however, believed talking out loud gives the child a way to organize their thoughts and guide their actions.